he Sandbox is becoming a playground for big brands to begin exploring the hype-driven metaverse. Now, Europe's second-largest bank, HSBC, and American noughties celeb turned crypto enthusiast, Paris Hilton, are joining the fun. HSBC announced a new partnership with the metaverse platform, which included the purchase of a virtual plot of LAND, The Sandbox's tokenised equivalent of digital real estate. The bank will reportedly put this plot to work, building various esports and gaming activities for enthusiasts. Animoca Brands is the parent company of The Sandbox and is heavily involved in all things crypto and gaming. The Sandbox is a gaming platform built on the Ethereum blockchain that leverages cryptocurrencies and non-fungible tokens (NFTs).