Been there! We had the exact same debate in our first year. The turning point was realizing that branding isn't just about logos - it's your foundation for communicating value and building trust from day one. What really changed our perspective was this incredibly practical guide focused specifically on branding for startups . It breaks down how to develop a strategic brand identity that scales with you, with real examples of how early attention to branding actually helps with user acquisition and investor conversations. The section on doing "just enough" branding before product-market fit was exactly what we needed to hear - it's not all or nothing!